Observe · Regulate · Protect — since 2007. 19th OIMAP General Assembly: Singapore, 10–12 June 2026. Programme
Market

Painting

The market's leading segment: €25.8 billion in 2024, from old masters to modern painting.

Updated : October 28, 2026· 3 min read

38% of the global market

Adoration of the Shepherds, Bernardo Cavallino (c. 1650)
Adoration of the Shepherds, Bernardo Cavallino (c. 1650)

Painting remains the dominant segment: €25.8 billion in transactions in 2024, i.e. 910,000 lots, for a median price of €9,400.

The segment covers oils, watercolours, gouaches, pastels and acrylics, from old masters to modern painting. It is the oldest, the best documented and the one that concentrates the largest sales.

This page presents the segment's breakdown by period, price drivers and points of vigilance.

  • Old masters
  • 19th century
  • Modern

Painting in 2024

€25.8bnVolume
910,000Lots sold
€9,400Median price
+4.9%Index change

Source: OIMAP Observatory.

Breakdown of painting volume by period

Modern (1860–1945)36%
19th century24%
Old masters (before 1800)22%
Post-war18%

Share of the segment's volume.

What makes the price of a painting

Four factors dominate: attribution, condition, provenance and rarity. An attribution confirmed by an OIMAP certificate can double the price compared with the same work "attributed to". A painting in good condition, without heavy restoration, sells markedly better.

Provenance plays a growing role: a painting that belonged to a famous collection or was shown in a major retrospective benefits from a premium, while patchy provenance brings a discount.

Finally, rarity is assessed at the level of the artist: a master almost all of whose works are in museums sees the few works still in private hands reach very high prices.

Shrine Figure (misi or mishi) (late 1800s-early 1900s)
Shrine Figure (misi or mishi) (late 1800s-early 1900s)
Jar (25–220 CE)
Jar (25–220 CE)
Saluting Protective Spirit (883–859 BCE)
Saluting Protective Spirit (883–859 BCE)

Major periods of painting

Periods of painting
PeriodVolumeMedian price2024 change
Old masters€5.7bn€18,500+3.6%
19th century€6.2bn€11,200+4.4%
Modern€9.3bn€12,700+5.4%
Post-war€4.6bn€7,800+5.1%

Landmarks of the segment

  1. 46% of the market

    Maximum weight of the segment.

  2. Decline

    Slowdown in physical sales.

  3. Resumption

    Return of the major sales.

  4. €25.8bn

    Highest historic volume.

The trap of attributions

Old painting or modern painting

Pendant (1900s)

Old painting

Before 1860
  • Very rare supply
  • Stable prices
  • Documents to check

For heritage collections.

Lion Hunt, Moderno (1581 or later)

Modern painting

1860–1945
  • Wider supply
  • Very active market
  • More frequent counterfeits

For dynamic collections.

Buying a painting with confidence

  1. Identify

    Note signature, dimensions, support.

  2. Check

    Consult the BIOP and the Registry.

  3. Document

    Ask for provenance and a conservation report.

  4. Have it certified

    Obtain a certificate of authenticity.

  5. Insure

    Declare the work to the insurer.

Minimal file for a painting for sale

Sports on a Frozen River, Aert van der Neer (ca. 1660)
Sports on a Frozen River, Aert van der Neer (ca. 1660)
Amitabha Triad (1400s)
Amitabha Triad (1400s)
Bowl with Stamped Floral Decoration (1600s–1700s)
Bowl with Stamped Floral Decoration (1600s–1700s)

An auctioneer

Head of a Man, Michel Colombe (1520–25)
« The market forgives a price that is too high more easily than a doubt about origin. »
Élise Moreau, auctioneer

Vocabulary of painting

Attributed to
Wording indicating a probable but unestablished attribution.
Relining
Backing of an old canvas.
Overpaint
Area retouched afterwards.
Original frame
Frame contemporary with the work.

The place of painting in collections

For most collectors, painting is the entry point into the market. It offers a great diversity of prices: from a few hundred euros for a work on paper to several tens of millions for a masterpiece. This diversity explains why the segment attracts amateurs, institutions and investors alike.

Museums are important players in the segment, sometimes buyers, sometimes lenders. Their acquisitions take works off the market for good, which sustains the rarity of old masters and supports the prices of those that remain available.

Frequently asked questions

What is an old master?

A painter active before 1800, according to the Observatory's nomenclature.

Is the segment stable?

It is the least volatile: the margin of error of its index is ±0.5 points.

How do I have a painting certified?
Where can I see the major sales?

In the top 10.

Useful documents

Contacts

The Grotto of Posillipo, Hubert Robert (c. 1769)
The Grotto of Posillipo, Hubert Robert (c. 1769)
OIMAP ObservatoryParis — Headquarters+33 1 00 00 01 00observatoire@oimap.exampleMonday to Friday, 9 am – 5 pm

See the painting market

Ring with Hippocampus (100–200 CE)

Explore old masters, the 19th century and the modern period.

The Painting section
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